
Ask ChatGPT or Gemini who to call for what you do. If it names a competitor, you have a gap.
Customers are asking AI assistants for recommendations before they ever open a search results page. Here is what many established businesses are finding.
The AI Recommendation Gap™ is the difference between the reputation your business has earned through years of service and sales versus the overall authority which AI actually communicates when customers ask for a recommendation.
AI assistants do not know your track record. They build an answer from what is written about you online: your website, your Google Business Profile, directories, reviews, press mentions and the questions you have answered publicly. When that record is thin, inconsistent or silent, the assistant recommends the business it can describe with confidence, even if that business has done half the work you have.

The AWU Authority Engine™ works on the sources AI reads from. It fixes the technical issues that stop your website from being read correctly, adds the schema and FAQ content that make your answers machine-readable, and keeps your Google Business Profile complete and current.
Citation Boost™ then distributes consistent business information across more than 1,000 directories, websites and data sources, and monthly press releases, articles and visibility monitoring keep the record growing. Over time, AI has a clear, consistent and corroborated account of your business to draw on.
A conversation with Steve Oakes about where your business stands in AI-powered search, and what it would take to close the gap.
Book an AEO Discovery Call with Steve and find out who AI is recommending instead of you, and why.
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