The AWU Insight Engine™

Identify who is already visiting, searching, or matching your ideal customer profile.

The AWU Insight Engine™ combines website visitor identification, consumer search-intent data, and targeted B2B intelligence to help your sales team see more of the opportunities already developing around your business.

Depending on data availability, matched records may include contact information, consumer and household indicators, company details, professional roles, LinkedIn profiles, and other information that helps your team prioritize and personalize its outreach.

Discover Your Hidden Opportunities

A small-town American main street at twilight, storefronts lit and the road empty

Most businesses are surrounded by opportunity. They just can't see it.

Potential customers are visiting your website without completing a form. Other consumers are actively searching for the products and services you provide but may never reach your website. Meanwhile, companies matching your ideal customer profile may be difficult to identify and reach.

The AWU Insight Engine™ brings these opportunities into view through three complementary lead-intelligence tools — Site Leads, Search Leads, and B2B Leads.

Depending on the selected program, campaign configuration, and available data, records can be enhanced with contact, consumer, household, property, occupational, geographic, and business information.

Site Leads · Search Leads · B2B Leads

Three ways to identify opportunity

The Insight Engine attempts to match relevant visitor or search activity with commercially available identity, contact, consumer, or business information. When a match is available, the resulting record gives your team an opportunity to evaluate and pursue that prospect.

Site Leads

Discover who is visiting your website

Most visitors leave a website without calling, completing a form, or requesting an appointment. Traditional analytics can show how many people visited, but usually not who those people were.

Site Leads technology can match a portion of eligible website traffic with available identity and contact information. It can also show what attracted the visitor’s attention and when that activity occurred. Depending on data availability and campaign configuration, a record may include:

Basic contact information

Name or other available identification
Email address
Phone number
Home or mailing address
General location

Website activity

Pages viewed
Services or products viewed
Date and time of the visit
Time spent on the website
Repeat visits and other activity signals

Not every field is available for every matched visitor. Match rates, data availability, accuracy, and record completeness vary.

Search Leads

Find consumers demonstrating active interest

Some of your strongest prospects may never visit your website. They are searching online for relevant products, services, problems, and solutions.

Search Leads helps identify consumers demonstrating relevant search behavior within the geographic areas selected for the campaign — so you can reach people showing relevant intent even when they have not visited your site or submitted a form.

Campaigns can be configured around

High-intent keywords and keyword phrases
Products or services
Problems the customer is trying to solve
Cities, ZIP codes, regions, or service areas
Required contact fields
Selected consumer characteristics
Delivery frequency
Available exclusions or suppression criteria

Records may include

Identification and contact information
Email address
Phone number
Home address
Occupation
Household characteristics
House and real-estate indicators
Financial indicators
Interests and affinities
Marketing indicators
Location and census-related information
Other available consumer attributes

Available fields depend on the filters selected and the information available for each record. Completeness and accuracy vary.

B2B Leads

Target the right companies and decision-makers

The B2B Leads component helps businesses build prospect lists using company and professional criteria.

Decision-maker information

Job title
Organizational level or seniority
Job function
LinkedIn profile

Questions it helps you answer

Which companies fit our ideal customer profile?
Who is most likely to influence or approve the purchase?
Which companies fall within our preferred size or sales range?
Which titles or departments should receive our outreach?
Which prospects can we research on LinkedIn before making contact?

Available fields and record completeness vary by company and data source.

Illustrative examples

What a matched record can look like

Example Site Leads record

Matched visitor Marcus H.

Available contact information Email address, phone number, and general location

Website activity Viewed commercial roofing and financing pages during two visits

Location Pueblo West, Colorado

Potential consumer indicators Occupation, property-related information, household indicators, and selected marketing attributes

Opportunity A visitor demonstrating meaningful interest who did not complete a form

Example Search Lead

Search interest Commercial roof replacement and financing options

Target area Pueblo County

Required information Email address

Additional available information Phone number, address, occupation, property indicators, household attributes, and other selected consumer categories

Opportunity A consumer demonstrating relevant interest before contacting a particular provider

Example B2B prospect

Company name Front Range Property Management

Company phone and website Available

Company size 25–50 employees

Estimated sales volume Within the selected campaign range

Decision-maker Director of Facilities

Job function · Seniority Operations · Director

LinkedIn profile Available

Opportunity A company and decision-maker matching the campaign’s ideal customer criteria

Illustrative examples only. Available information, match accuracy, and record completeness vary by visitor, searcher, company, and data source. Names and companies shown are fictional.

What could be hiding in your traffic?

Most advertising rewards volume, not results. The budget grows, the campaigns expand, the reports show more clicks — and the phone rings about as often as it did last quarter.

You do not know who visited. You do not know who was researching. And by the time someone is ready enough to fill in a form, they have usually already spoken to a competitor.

Without a way to see who is actually in the market, growth stays unpredictable — and you keep paying for the same attention twice.

May leave without completing a form Up to 97%

May identify themselves through a form About 3%

Of eligible traffic may be matched About 30–40%

Figures represent technology-provider benchmarks or estimates. Individual results vary and are not guaranteed. Match rates depend on website traffic, visitor characteristics, selected requirements, location, and available data.

Available data categories

More than a contact list

The Insight Engine is not limited to producing names and email addresses. Depending on availability, Site Leads and Search Leads can provide additional information that helps you evaluate whether a prospect fits your audience.

Household indicators

May help you understand household composition or life-stage characteristics.

Property and real estate

May support home-service, insurance, financial, or property-related campaigns.

Occupation

May help identify professional or employment characteristics.

Interests and affinities

May help you understand relevant consumer interests.

Marketing indicators

May help refine audience relevance.

Location and census data

May provide additional geographic or demographic context.

Financial indicators

May help support eligibility or audience-segmentation decisions where appropriate.

This is lead intelligence — context that helps you evaluate and prioritize a prospect. It is not proof that someone will buy.

What information will each record contain?

Not every record will contain every available field. What arrives depends on the campaign you run and the data available for each person or company.

Some campaigns may require an email address. Phone numbers, addresses, consumer attributes, LinkedIn profiles, company revenue, and other data points may be included when available.

We set these expectations with you up front, then configure the campaign around the fields that actually matter to your sales process.

Results can vary based on

The type of lead program
Required fields selected for the campaign
Available consumer or business data
Geographic area
Visitor or searcher eligibility
Website traffic quality
Match availability
Data recency
Industry and audience criteria

Most of your best opportunities never say a word

Not because they were not interested — because you never knew they were there.

Built to reveal and prioritize intent

The AWU Insight Engine™ helps you identify three different kinds of opportunity:

People already demonstrating interest on your website
Consumers actively searching for relevant products or services
Businesses and decision-makers matching a defined target profile

Records are generated from available visitor, search-intent, consumer, and business data, then filtered according to the campaign criteria selected.

The available data can help your team determine

Why the prospect may be relevant
What attracted the prospect’s interest
Whether the person or company matches your preferred audience
Which service or offer may be appropriate
Which decision-maker should receive outreach
How the outreach can be made more relevant and personalized

The Insight Engine provides visibility and context. Your sales and marketing process turns that information into a conversation.

Responsible use

Lead intelligence should be used responsibly

The AWU Insight Engine™ uses available website, intent, consumer, and business data to help identify potential opportunities. The information is intended to support relevant business outreach and audience analysis.

Clients are responsible for using lead information in accordance with applicable privacy, email, telemarketing, do-not-call, and industry-specific requirements.

Before your campaign goes live, we will walk you through how consumer information is sourced, which fields are verified, how often records are updated, how opt-out requests are handled, and which suppression options — including your existing customer and employee lists — are available for your program.

The AWU system

From visibility to intelligence to conversation

Insight is the intelligence layer. It works alongside the engines that get you found and the engine that starts the conversation.

AWU Discovery Engine™

Helps people find your business in Google Search and Maps.

AWU Authority Engine™

Builds visibility and trust across Google and AI-powered search.

You are here

AWU Insight Engine™

Identifies visitors, searchers, companies, and decision-makers showing potential value.

AWU Booking Engine™

Can help nurture appropriate prospects through LinkedIn and email conversations.

Focus on the right prospects

Most lead generation starts too late. It begins after someone clicks, after they browse, after they have already decided who to call. By then you are competing on who answers fastest.

Instead of trying to buy more attention, the Insight Engine identifies buyers earlier — while they are still researching, before they have shortlisted anyone. That is the point in the process where a well-timed call still changes the outcome.

Two roofers in safety helmets working on a house roof under a cloudy sky

Discover the opportunities your business may be missing

Schedule an Insight Engine strategy call with Steve. We will look at your current website traffic, the services you want to promote, the searches that indicate meaningful intent, the consumer characteristics relevant to your offer, the locations you want to reach, the companies and decision-makers you want to target, and which combination of Site Leads, Search Leads, and B2B Leads fits your goals.